What’s Wrong With Rightmove & Zoopla?

There’s no question about it, buyers visit Rightmove and Zoopla because they provide easily-searched access to properties currently available for sale. Or do they?

Certainly property portals are efficient and estate agents have embraced them for many years as being an important addition to their marketing toolbox. On the surface, people no longer apparently need to register with an estate agent when looking for a property. However, those buyers who do register directly, tend to find they are offered properties before … Continue Reading…

October 2016 Property Market Comment

Powerful opposing forces seem to be keeping the property market in check this October, driven by the usual suspects. Demand remains high, but supply is still short. Interest rates are historically low, based on a bank rate of just 0.25%, so mortgages remain cheap, but are difficult to get, with 12% of self-employed applicants being turned down. House prices in the three months to September were 5.8% higher than the same time last year, but down 0.1% down on the … Continue Reading…

The Power Of Pre-Marketing

There is a strong argument for creating maximum exposure for a property during its time on the market, and much of our effort and resources are spent achieving the right exposure in the right places.

However, one of the most powerful ways of securing a fast sale at a high price can actually result from minimal exposure – or rather exposure only to a select few!

It works by taking advantage of the fact that people enjoy being offered something on an … Continue Reading…

Autumn’s All Go!

With the summer, and the initial confusion over the Brexit issue, now firmly behind
us, the market is active once again, and we actually find that we currently have far
more buyers than we do stock, but predict that there will be a run of properties
coming onto the market in the run up to Christmas. Those who enter the market
ahead of this rush are likely to be the winners, as they will be competing with old
stock.

New-to-market properties over old stock that might … Continue Reading…