If your home is on the market, you’re probably in a constant state of anticipation. Will this viewing be the one? Are you going to get your asking price? Will you need to accept a lower offer?
We bet there are lots of questions and scenarios running through your head. But if you’re not getting enough interest in your home or if it has been on the market for ages, is it time to switch agents?
Recent research by Rightmove found that underperforming agents are one of the key reasons why properties don’t sell.
In this quick read, we look at a few red flags to watch out for when waiting for a sale.
Lack of marketing
If your home isn’t being promoted properly, you’ll not only struggle to sell, but there could be lots of potential buyers who haven’t even seen your property listing.
A good agent should produce a detailed, accurate listing with clearly marked floor plans, video tour, photographs and key factors outlined. This includes information such as proximity to schools, transport links, potential to extend and other selling points.
As well as being listed online, estate agents should proactively contact potential buyers and sing your property’s praises. You’ll also want the listing placed in their shop front window for maximum exposure.
Restricted opportunities
The hours an estate agent is open is vitally important, are they open and available when the buyers want to view? Are they open in the evening beyond 6pm; are they open on Sundays which is potentially the busiest day of the week for viewings? You may never know how many viewings they are missing or declining?
Inaccurate pricing
We all want to sell our properties for as much as possible, but inaccurate pricing can kill off buyer interest quicker than you think.
An over-inflated purchase price won’t lead to success, so make sure you do your research into recent sold prices in the area. Similarly, be wary if an agent suggests lowering your asking price. While this could be a response to a genuine lack of interest, it may also be a lazy way to sell your home quickly. It’s easy to check sold prices online, so make sure you do.
Feedback and information
After a viewing it is particularly helpful to receive feedback from the estate agent, knowing why the viewers choose a different house; was it location, condition, size, price or something else? Feedback helps both the agent and property owner to understand what the buying public think and adapt accordingly.
Lacklustre viewings
Generally, it’s not a good idea to stick around if an agent has booked a viewing. But if this is the 20th viewing and you still don’t have an offer, stay put and listen to how they’re selling your property.
Are they engaged and knowledgeable? Can they answer the buyer’s questions? If not, maybe it is time to switch.
A good agent will be passionate and keen to sell. They should be able to talk about the specifics of your home and easily answer questions (or offer to get the information as soon as possible if they can’t).
If your home is on the market and you’re thinking about switching agents, Richard James can help. Give us a call on 01933 224400 today.