Monthly Archives: May 2018

It’s Not Just About Selling!

MovingMany estate agents put substantial emphasis on their ability to find a buyer, and they highlight this as a primary reason to sell through them.

However, we believe in going far beyond this. In many ways, finding a buyer is the easy bit! Most switched-on agents have access to most of the buyers in the market, primarily via their advertising in the press, website and portals, enabling them to build a large database of registered buyers.

But the issue is not actually about selling. For most people it’s about moving. Selling your home is only one component of the process, and for most it is not as exciting as the buying component! Whilst an agent’s sales success and their investment in technology and advertising will always be important to vendors, there does seem to be a huge gap in estate agency that provides the reassurance homeowners deserve when they are moving.

On average about a third of sales arranged in England and Wales fall through prior to exchange of contracts (although our own fall-through rate is substantially below this). The chances of a sale failing to exchange can be considerably reduced if the seller’s agents are as concerned about the whole move in context as they are about the sale in isolation. So often, it is issues relating to linked sales or purchases that can be the cause of problems, be they legal, structural or emotional.

Our aim is to make the process of buying and selling be the celebration it should be, rather than the daunting process it often is. So when you speak to one of our property advisers, don’t be surprised to find them as interested in your moving plans as they are in your sale. Because that’s what meaningful and relevant service is all about!

So if you’d like to work with a committed and accountable agent who will actually help you move, then please do contact us for an initial chat on 01933 224400.

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Royal Wedding Good News for the Property Market!

Feel Good FactorWe British love a royal wedding! The unifying effect of such an event as this weekend’s, in which millions of people are interested (ok, not everyone of course) usually generates a feelgood factor that spreads throughout the economy. This wedding is no different and it comes at a time when the public is slightly jaded by Brexit confusion and needs a bit of a tonic.

May is historically an optimistic time of year, heralding the summer months ahead, which are most welcome following such a long, hard, winter! This is the perfect environment for a house move – the economy is stable, with continued low interest rates, the highest employment levels for 42 years and a realization that if Brexit was going to trip us up, it probably would have done so by now.

Until recently, many people had been reluctant to move. This created its own downward spiral as those who might have wanted to move felt that there was not enough choice of onward purchase. So they didn’t put their own property up for sale, creating a vicious cycle.

But this appears to be easing. We are seeing more properties coming to market, possibly prompted by reports of slowing, or even falling, house prices in some areas. As progressive estate agents, we are able to help our clients capitalize on this – we enjoy close relationships with our sellers and are able to help them buy their next property as seamlessly as possible, often “off-market”.

So once the Household Cavalry has swept up the confetti (surely the perfect regiment for such a task), the Hello! Magazines have been discarded, and Harry and Megan have been waved off on honeymoon, why not take advantage of the 2018 feelgood factor? If a move could suit your lifestyle plans, why not call us to see how we can help you create a Big Day of your own?

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Who’s Choosing Your Home?

May blogAn Englishman’s home may be his castle – but it is usually a woman who chooses it!

94% of estate agents polled in a recent survey* confirmed that, in most house-hunting couples or families, it is the woman who has the last word in choosing which home they buy.

Two of the most important factors that attract women in a home are a modern kitchen, and a his-and-hers en-suite bathroom, with 91% of agents questioned saying that a good kitchen is the single feature most likely to clinch a sale. 95% say it is the woman, rather than the man, who is more inclined to want a his-and-hers en-suite bathroom.

For men, almost half the estate agents polled say that a reception room or recreation room large enough for a wide-screen TV is the most important single sale-clinching feature, whilst a quarter find that a shed, workshop/outbuildings is the biggest attraction.

Both men and women (9% and 4% respectively) said that a back garden, protected from neighbours’ watchful eyes by high hedges or fencing, also featured as a strong attraction.

Whilst men and women may have different agendas as they seek their ideal home, sellers would be well-advised to consider who typically has the most influence on the buying decision.

When making improvements prior to a sale, it is therefore important to focus on those things that will mostly impress the driving force in the relationship. So whilst the garden wall may need rebuilding, perhaps the money would be better spent on improvements to the kitchen or the creation of an en-suite bathroom instead!

Remember, you are selling a home and a property lifestyle – not just bricks and mortar, so take advantage of the respective buying impulses of the most influential people in the buying decision – women!

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