Monthly Archives: February 2019

online blog

Low up-take of online estate agency

Posted on February 26, 2019 by Richard Fowler

Some local sellers have approached us to sell their property following a less-than-impressive performance by an online alternative to “proper” estate agency. Although it is always tempting to say “I told you so”, we wouldn’t be so harsh with someone who has just been through the mill with the wrong choice of agent.

And it seems they are not alone. In fact, a survey* of over 14,000 sellers, the largest ever undertaken, has demonstrated that 93% of people would prefer to … Continue Reading…

Advertising

The Advertising Myth

Posted on February 8, 2019 by Richard Fowler

It would not be unreasonable to assume that as a property comes onto the market, the instructed estate agent will post the property details on various property portals and wait for the enquiries to roll in.

However, this approach is somewhat simplistic! We take a much more strategic and proactive approach to handling new buyer enquiries. There is a fallacy surrounding adverts in that many people think that a property sells as a direct result of the publication of its corresponding … Continue Reading…